TrueStart Coffee is a family run business ran by husband and wife Helena & Simon. Her is Helena's story:

My husband Simon and I originally had the idea for TrueStart 7 years ago, when we were triathlon training and on the road a lot with work. We were drinking loads of coffee to keep us going, and it just wasn't doing the job! I'm quite sensitive to caffeine, and sometimes I would get heart palpitations or even feel sick after a cuppa, when other times I felt like it didn't give me a boost at all.

We discovered something pretty mindblowing - that the caffeine level in coffee varies massively! This totally explained how we were feeling, and we thought - surely we're not the only people in the world who think a reliably caffeinated, super clean coffee would be AWESOME - coffee that makes you feel great every time, with no crash and no jitters. Coffee that is super clean, and doesn't need filling with milk and sugar.

So we set out to create a coffee that is better for you, and TrueStart was born!

We launched our first product in 2015 - our now legendary Barista Grade Instant Coffee. We developed the first coffee in the world to provide a boost with no crash thanks to a reliable, stable caffeine content. 

Our coffee is sourced from where I used to live in Colombia - it's super clean and tastes amazing black or white, hot or cold. It's better for you.

In September 2018, we proudly opened TrueStart's very first wild for life Coffee Shop / Cafe Bar in Bristol's city centre, as part of an exciting collaboration with the fantastic new startup co-working space, Runway East. Bringing our vibrant, healthy, hyper-sustainable approach to coffee to life in this way was a dream come true.

Because we are an independent family business, with husband & wife founders, we try to work with other independent businesses as much as possible. We understand what it means when people buy your products and we want to share that awesome feeling with as many other small independent businesses as we can.

Shop their products below on our Build Your Own or even better, we have included it in our Coffee Lovers Gift Box.


Tagged: Family Business