'Live life in full flavour'
The Belazu Ingredient Company source and create authentic Mediterranean ingredients that are trusted and loved by chefs and consumers alike. School friends, Adam and George. They visited George's mum, Ailsa in Provence, 1991. She took them to the local market where they sampled the best quality olives that people in Britain could only dream of. They took ten buckets back to England, and their first customer was in Oxford. The Fresh Olive Company was established, in turn this evolved into Belazu.
"People say ‘the customer is king’ (we do too, and we mean it)… but we are also all about the ingredients. We know what a difference great ingredients make – ingredient is king, and everything we do supports that."
Belazu are one of the founding fathers of the Mediterranean food revolution in the UK and service the industry across all food channels. Their ingredients have become a kitchen must-have and are known for their authenticity and depth of flavour. The journey from farm to table matters just as much as it did back during that
sunny summer of 1991. They buy ethically, operate as sustainably as they possibly can, look after their team and funnel 3% of their pre-tax profits into charities including the Belazu Foundation, which supports food and education projects for kids and young people in the UK and the Mediterranean.