At IMP & MAKER, we believe a great gift hamper needs a good balance of flavours. Something sweet, something savoury, something to pour and, ideally, something you can sneak from the box before anyone else gets to it.
That's where Serious Pig comes in.
The makers of premium British savoury snacks, Serious Pig started with a simple question: where was the posh Peperami?
Today, their range includes Snacking Salami, Snacking Cheese, Snacking Pickles and Grilled Olives, all made with the same focus on quality and big flavour that has been there from the beginning.
And you'll find some of their seriously good snacks tucked into a variety of our hampers.
Meet Serious Pig: The Story Behind the Snacks
The story of Serious Pig began in 2009, and fittingly, it started down the pub.
The founder had spotted something of a gap in the market. Craft beer had come a long way, but the snacks being served alongside it hadn't quite kept up.
There were plenty of everyday options, but where was the really good stuff?
The idea was to create something with the quality and character of a brilliant deli snack, but make it accessible enough to enjoy whenever the mood took you.
Or, in their words, a "posh Peperami."
We think that's a pretty good place to start.
The first product was Snacking Salami, made with outdoor-reared British pork. Since then, the range has grown to include Snacking Cheese (made from 100% Cheese!), Snacking Pickles, Grilled Olives and more.
There have been some experiments along the way too. Not all of them made it to the shelves. One memorable creation combined pork crackling and dried apple. People loved it, but it proved a little too tricky to make at scale.
A glorious failure, perhaps. But proof that Serious Pig isn't afraid to try something different.
Seriously Good Snacks, Made Properly
At the heart of Serious Pig is a pretty straightforward philosophy: big flavour, done properly.
Their snacks are made to be better than the usual pub offering, using quality ingredients and giving them the time and care they deserve.
Take their Snacking Salami.
Available in Classic, Spicy and Wild Fennel varieties, it's made with British outdoor-reared pork and real spice blends. It's designed to be easy to snack on, but without compromising on the quality you'd expect from a proper deli product.
Then there's the Snacking Cheese, which is made from 100% cheese and matured for months before becoming the crunchy snack that ends up in your hands.
It's the sort of thing that makes you think, why hasn't all cheese always been this snackable?
British Ingredients, Big Flavour
Ingredient quality is hugely important to Serious Pig.
Their pork comes from British farms where animals are reared outdoors, with the freedom to behave naturally. For Serious Pig, that matters both from an animal welfare perspective and when it comes to flavour.
Their Snacking Cheese is given time to mature too, with patience playing an important part in the process.
Because good food doesn't always need to be rushed.
It's this focus on proper ingredients and thoughtful production that gives Serious Pig's snacks their distinctive character, and it's one of the reasons they work so well in our luxury food hampers.
From Pub Idea to Community-Owned B Corp
Over the years, Serious Pig has grown considerably, but some things have stayed firmly at the heart of the business.
One of the milestones they're particularly proud of is becoming a certified B Corp, putting their commitment to responsible business practices into the legal framework of the company.
They're also community-owned, with more than 4,000 shareholders.
For us, that's an important part of the story.
At IMP & MAKER, we're always interested in the people and values behind the products we choose. It's not just about what tastes good in a hamper. It's about finding makers who genuinely care about what they do.
And Serious Pig certainly fits the bill.
Serious Pig in Our Hampers
There's a reason savoury snacks have such an important place in our gifts.
A hamper can be full of wonderful things, but it's the combination of flavours that makes you want to keep going back to the box. Serious Pig brings that savoury, salty, seriously snackable element that balances out the sweeter treats and drinks.
And because their range is so good, you'll find Serious Pig products across a variety of our hampers.
Snacking Ham Chorizo brings a little Spanish-inspired flavour to our Posh Pub hampers, alongside their Snacking Cheese for the perfect pub-style pairing.
You'll also find Snacking Pickles tucked into our Posh Ploughman's hampers, bringing a sharp, crunchy hit alongside the cheeses, pork pies and other savoury favourites.
They're also featured in some of our beer gifts, where a good pickle and a cold beer make a rather excellent combination.
It's exactly the sort of versatility we look for when choosing products for our hampers. Serious Pig's snacks work brilliantly alongside cheese, charcuterie, crackers, chutneys and drinks, making them a natural fit across so many of our gifts.
Keeping Quality at the Heart of the Brand
Growing a food business comes with plenty of challenges, but Serious Pig's focus on quality has remained remarkably consistent.
In fact, they believe the quality has improved over the years.
Their biggest challenge hasn't necessarily been maintaining that standard, but keeping products at a competitive price as supply-chain costs have increased.
It's a balance many food businesses know well: maintaining the quality people come back for while continuing to grow.
For Serious Pig, it's also closely tied to their identity.
Much of their reputation has been built through word of mouth, so keeping the snacks tasting seriously good is non-negotiable.
We can get behind that.
What's Next for Serious Pig?
Serious Pig has recently moved its entire operation from Acton to a much larger space in Slough.
The new home gives the team plenty more room to grow, without immediately having to think about another move.
And, naturally, they're still experimenting.
There are new snack ideas being developed behind the scenes, with something particularly exciting planned for early 2027.
We'll be keeping an eye out.
Seriously Good Snacks
If Serious Pig had to describe themselves in three words, their answer was simple: Seriously Good Snacks.
No argument from us.
From the original idea for a posh Peperami to British outdoor-reared pork, months-matured cheese and a growing range of savoury treats, Serious Pig has built a brand around doing the humble snack properly.
And we think that's exactly what makes their products such a brilliant addition to our gifts
A Final Snack from Serious Pig
We love discovering the stories behind the makers we work with, especially when the story is as good as the product.
Serious Pig started with a simple idea, a trip to the pub and a desire to make a better kind of snack. More than a decade later, that same focus on quality, flavour and proper ingredients is still at the heart of what they do.
Whether you're a salami enthusiast, a cheese lover or simply someone who always heads straight for the savoury bits, there's plenty to discover from Serious Pig.
You can explore the full range of Seriously Good Snacks over on the Serious Pig website, or follow them on social media to keep up with their latest products, ideas and snack-related news.
And if you've worked up an appetite, take a look at our luxury food hampers, packed with seriously good things from brilliant makers like Serious Pig, ready to send to someone you love, thank or treat yourself.
