of customers say experience is an important factor in their purchasing decisions.
PwC Future of CX
Luxury gifting · IMP & MAKER
Strategic gifting that drives ROI across the automotive customer journey
From first enquiry and test drive, to handover, aftersales, and renewal, well-timed gifting unlocks value, strengthens loyalty, and drives repeat business.
The value is not in the gift. It is in what the gift unlocks.
Well-timed gifting is not just a nice touch within the automotive sales and leasing journey. It is a commercial tool that can increase test drive-to-sale conversion, improve customer acquisition efficiency, drive post-handover reviews and referrals, and strengthen long-term vehicle retention and renewal rates.
of consumers use online
reviews when researching
a product or service
Which?
higher lifetime value from
referred customers vs similar
non-referred customers.
Wharton Referral Research
profit uplift linked to
increasing customer
retention by just 5%
Harvard Business Review
Turning relationships into meaningful moments through premium gifting
Teams often invest heavily in winning the relationship—then under-support the follow-on moments that influence advocacy and repeat business. Inconsistent execution and generic gestures can quietly weaken the impression you worked to build.
IMP & MAKER is here to change that, with luxury food and drink gifts beautifully presented featuring your logo, turning every key touchpoint into a considered, high-impact moment that strengthens relationships, elevates perception, and drives the next action.
Premium execution at the moments that move outcomes
Well-timed, premium food and drink gifting can reinforce trust and warmth without feeling promotional—when it is planned as part of a repeatable programme, not a one-off box in the cupboard.
Gifting for every stage of the journey
The right high quality gift at the right moment can influence measurable commercial outcomes. From early relationships through to high-intent commitment, delivery, and key milestones, we have the right gift for every stage.
Early engagement
ENQUIRY STAGE
Current gap
Teams often focus on the transaction while the human signal—thoughtful continuity—remains inconsistent.
Missed opportunity
Use gifting to pull prospects into your ecosystem. A small well timed gift or incentive can move prospects into a Select owned environment and reduce wasted ad spend
In practice
- Branded chocolatge box or sweet treat
- QR led incentive card to a prospect portal or direct contact route
THE ROI
- Reduce repeat Google ad clicks
- Lower aquisition costs
- Increase conversion to direct contact
High-intent commitment & confidence
ORDER PLACED
Current gap
The period around commitment is busy; execution risk is high and details slip.
Missed opportunity
Use gifting to support cross sell at the point of highest intent. Once the order is placed, gifting can support accessory and protection product sales while decisions are still being made.
In practice
- Branded thank you gifts
- Personalised gifting with upsell insert
- Accessory or protection prompts
the roi
- Increased sales
- Strengthen value per order
- Fewer “what happens next?” gaps that drive inbound noise
Delivery, milestone or advocacy window
VEHICLE DELIVERED
Current gap
Gifting is often an afterthought. You may send a gift, but does it feel valuable, branded, and well-timed?
Missed opportunity
This is the highest impact moment in the journey. The car has arrived, excitement is high, and the customer will remember the experience.
In practice
- Premium branded gift hampers
- Luxury food & drink
- Review and referral led inserts
The ROI
- Increase review volume
- Drive referral activity
- Increase retention
Beyond the core journey
The same approach to gifting extends beyond customers, applying just as powerfully to staff recognition, partner and supplier relationships, and service recovery moments.
Staff & internal teams
Use gifting to recognise performance, celebrate milestones, and create
a stronger internal culture.
In practice
- Welcome gifts for new starters
- Rewards for top performers
- Birthday and seasonal gifts
The ROI
- Boost morale and engagement
- Strengthen retention
Partners & suppliers
A well-timed gesture can support goodwill, joint activity, and stronger long-term commercial relationships with partners & suppliers.
In practice
- Branded thank you gifts
- Joint branded gifting campaigns
- Relationship building gifts
The ROI
- Strengthen partner relationships
- Support joint commercial activity
Service recovery
When something goes wrong, tone and quality matter. Use gifting after a poor experience, delay, or service recovery moment.
In practice
- Service recovery gift boxes
- Personalised apology gifting
- Premium gestures for higher value issues
The ROI
- Improve customer retention
- Protect brand reputation
- Turn poor experiences around
Corporate Gifting - with less admin
Gifting should feel effortless. Our Corporate Gifting Portal makes the order process easy and on-brand.
Join the Poral
Sign up, upload your logo and send branded gifts in minutes.
Repeat with less admin
View your previous orders, manage your account, access your invoices, all in one place.
1
CUSTOMER EVENT
A key moment is reached.
2
ORDER PLACED
Add your gift message and order your gifts.
3
IMP & MAKER FULFILLS
Branded, picked, packed and dispatched.
4
COMMERCIAL IMPACT
Experience delivery consistently.
Trusted by teams who run repeat programmes
Proven results from brands we work with...
Duckworth Motor Group · Sarah M | Senior Sales ManagerIMP & MAKER make our corporate gifting seamless. They source the best quality products,
variety, and tailor it to our branding here at Duckworth’s to ensure our customers have the best
modern luxury experience."
GlobalTech Solutions · Tom B | CEOIMP & MAKER completely transformed our gifting strategy. The team loved the personal touch and the creativity behind every box. It’s more than just a gift—it’s an experience!”
Curbside Ventures · James L | Marketing DirectorIMP & MAKER is our go-to for corporate gifting. They’ve nailed the art of creating memorable gifts that our clients truly appreciate. The attention to detail and the high-quality products make all the difference."
Innovate Inc · Clara W | HR DirectorWe’ve used IMP & MAKER for our employee rewards program, and it’s been a game-changer.
Every gift feels so personal and unique. Our team absolutely loved it!”
Built for commercially serious gifting
Too much corporate gifting is generic, under considered and commercially wasted. IMP & MAKER was built around a simple idea: business gifts should be remembered for the right reasons. The Corporate portal brings that thinking into day-to-day ordering helping teams send thoughtful gifts in a way that is measurable, repeatable and built to drive real return.
Ready to align gifting with your commercial moments?
Create your business account to access B2B pricing, keep company details on file, and run gifting campaigns with clearer ownership and less friction.
