'For the ones who can't, don't or won't eat eggs'
Crackd is owned by Plant Heads which has been set up as a stand-alone Joint Venture between the chefs at Bingham & Jones and Sarah Dean (owner of Noble Foods). Jonny Bingham & David Jones have run their own successful food development business for a number of years, and have previously created many other vegan products within that market. They were acutely aware of the growth in the plant-based food market and had the skillset required to develop alternatives that did not compromise on taste.
Innovative • Vegan • Creative
Crackd The No-Egg Egg is 100% plant based, made from pea protein, cold pressed to retain both flavour and nutrients and rich in vitamin B12 whilst containing no allergens or fat. Bingham and Jones tried about 46 different plant-protein sources, before deciding peas were the best. It is guaranteed there are no artificial colours or flavourings within each bottle. Each bottle in fact, is equivalent to 8 eggs!
Crackd have three main brand values. Community collaboration is important because passionate foodies and a connected community are at the heart of Crackd. They are about empowering consumers, sharing ideas and building lasting relationships. Another important factor to the brand is to break down barriers. They believe everyone should have freedom to make all their favourite dishes without compromise. Crackd empowers people to push the boundaries of what is possible. Finally, food is fun! Joy, creativity and invention are all important factors when in the kitchen.
Crackd can be used to make all things sweet and savoury, and nearly everything that you can make with eggs, except meringues. Crackd has been officially certified by the vegan society. This guarantees each bottle free from animal ingredients. Crackd is also fully recyclable, and is already made from 50% recycled plastic.